How To Network During A Rideshare

Whether you’re a driver or a passenger, seize every chance to meet people in your field


Ride sharing is an opportunity to meet new people—who may just end up being that business connection you need.

 

One of the most revolutionary trends in transportation in recent years is the widespread use of ride-hailing apps. These programs allow anyone to use their car as a taxi, and they give travelers access to an on-demand network of reliable, inexpensive drivers who can take them anywhere they need to go.

For many people, this practice has another unforeseen benefit: the opportunity to network. Whether you’re a driver or a passenger, make the most of every rideshare with these tips on how to network.


It might seem obvious, but it’s important to recognize when someone is open to conversation and when they’d rather be left alone. Eye contact and small talk are excellent indicators that a passenger could be open to further conversation. Someone who is texting, talking on the phone or otherwise engaged is most likely not the best candidate for networking opportunities; you don’t want to put people off by not respecting their personal boundaries. Focus your energy on passengers who are giving you signals that they’re interested in developing a rapport.


If you’re looking to network in a specific industry, chances are, you’re already spending a lot of time in the area where that industry is centered. These are great locations to take shared rides in, as your fellow passengers may be familiar with the local job scene. Be aware of the likely demographics of who might work in your desired field, and if you find yourself in a car together, try to strike up a conversation about their work. Which leads us to …


Starting a conversation with a stranger can be awkward, but if you have a lineup of icebreakers, it becomes much easier. Ask questions that you can follow up on. For example, “Do you work in the area?” can lead to “What business are you in?” If you’re not in an area known for a particular industry, or if your networking opportunities aren’t localized, try something more open-ended, like “What do you do outside of driving/work?” You’re trying to develop relationships with people, not just mine them for information, so displaying a genuine interest in their lives is important.


Most rides are relatively short, giving you the perfect opportunity to practice pitching yourself in a clear, concise manner. When anyone, from a driver to a rider, asks you what you do, be prepared to give a five- to ten-second explanation of your project, goals or career thus far. Pay attention to what seems to resonate with people—are they asking more questions? Is there something everyone seems confused by? Use each ride as an opportunity to improve your pitch.


It’s important for you to have a quick, easy way for people to get in touch with you if they express interest in what you do. Business cards are an obvious solution; be sure to keep a supply in your wallet. An easy-to-remember social media handle or website can be just as effective. Just make sure it doesn’t take more than a moment to get the information across, and don’t be shy about asking someone who’s shown interest in you for their contact information. Send a brief, polite follow-up email or text, and be sure to thank them for their time during your rideshare.


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