Choice Hotels International, Inc.’s and its subsidiaries’ (“Choice”, “we” or “us”) websites, mobile applications and e-mails may use “cookies” and other computer code processes. These are small amounts of computer code that interact with your computer, mobile device, browser or e-mail. The types of cookies Choice uses are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent cookies remain on your computer hard drive or mobile device until you delete them or are otherwise removed upon expiration. Cookies are required for the online reservation process so that we can keep your information on multiple pages throughout the process. Additionally, Choice uses cookies to remind us of who you are, tailor our services to suit your personal interests, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns.

 

Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not directly identifiable. It does not contain your name, address, telephone number, or e-mail address.

 

The site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties, such as Facebook or Google. If you use these tools to share personal information or you otherwise interact with social media features on the site, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy notices of the social media companies that provide those features.

 

Do Not Track Signals: Some web browsers offer a “Do Not Track” (“DNT”) signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. We currently do not recognize DNT signals; however, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings.

 

You may block, allow, or delete stored cookies from your browser settings. If you block cookies, you may not be able to use the full functionality of this website; however, if you change your consent, you may want to delete stored cookies. Refer to your individual browser privacy settings for more detail.

 

If you would like to know more about cookies, the website www.allaboutcookies.org provides useful information.

 

See the Description of Cookies section below for more information about the cookies used on this site.

 

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help analyze how users use the site. The information generated by the cookie about your use of the website (including your Internet Protocol (IP) address) will be transmitted to and stored by Google on servers in the United States. Because of the present activation of the IP anonymization, Google will truncate/anonymize the IP address within the area of the European Union or a member state of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

 

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout.

 

Further information concerning Google’s data privacy and terms of use can be found at http://www.google.com/intl/en/analytics/learn/privacy.html.

 

Please note that on this website, Google Analytics code is supplemented by “anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

 

Choice partners with third party ad networks to either display advertising on Choice’s websites or to manage its advertising on other sites. Choice’s ad network partners use cookies and web beacons to collect information that is not directly identifiable to you about your activities on Choice’s websites and other sites to provide you targeted advertising based upon your interests. If you do not wish to have this information used to serve you targeted ads, you may opt-out by clicking here http://preferences-mgr.truste.com. Please note this does not opt you out of being served all advertising; you will still receive generic ads. Also, opting out of ad network cookies does not opt you out of cookies used for device association described above.

 

We also work with third parties that use tracking technologies on our websites to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on our sites and your interaction with our advertising and other communications and use this information to determine which ads you see on third party websites and applications. If you would like more information about this practice, and to understand your options, please visit w www.aboutads.info.