Explore Bajío

Whether you seek an adventure through its historic Spanish colonial towns, or aim to discover the poetry of its breathtaking landscapes, you'll find this Mexico state is full of surprises

 
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Querétaro

Discover Querétaro and its history

Located just a few kilometers from Mexico City, the state of Querétaro is a true paradise for nature enthusiasts, offering plenty of options for outdoor activities such as climbing and hiking. The imposing volcanic monolith Peña de Bernal is considered one of the best mountain destinations in Mexico and Querétaro’s main attraction, while the Sierra Gorda Biosphere Reserve is ideal for all adventure-tourism lovers. Querétaro also counts numerous important landmarks that attest to the long Spanish colonial rule and the role each city played in the country’s independence. The state capital, Santiago de Querétaro- or simply Querétaro as it’s called by the locals- boasts a perfectly well-preserved Historic Center, whose stunning architecture and historic allure earned it the appointment of Cultural Heritage of Humanity by the UNESCO. Venture into the cradle of Mexican independence and discover what the local culture, traditions, and gastronomy have to offer: even frequent travelers to Mexico will discover unexpected new destinations in Querétaro.

 
 

Aguascalientes

Explore Aguascalientes and its Pueblos Mágicos

Historically and culturally rich and boasting amazing natural landscapes, the state of Aguascalientes counts plenty of destinations for an exciting holiday in Mexico. Visit the Pueblos Mágicos of Calvillo and Real de Asientos, lose yourself while admiring the astounding Tuscan neo-classical architectural masterpieces in Aguascalientes, the state capital, or pay a visit to San José de Gracia, one of the paradise destinations in Mexico for ecotourism and adventure seekers, offering many opportunities for climbing, hiking, zip-lining, and horseback riding. Aguascalientes is also among the destinations in Mexico preferred by history lovers: discover the state’s colonial past and its role in the country’s industrialization, dive into the enthralling vibes of the San Marcos Fair and treat yourself at one of the many typical dining venues: whatever you are looking for your holiday, Aguascalientes will not disappoint you.

 
 

San Luis Potosí

Discover the mystical waterfalls and lagoons of the Huasteca Potosina

Untouched rivers coming straight out of a legend, breathtaking landscapes, and lush tropical vegetation await you in San Luis Potosí. One of the most varied destinations in Mexico, the state of San Luis Potosí will offer you plenty of chances for adventure: the Huasteca Potosina, the beautiful surrounding nature preserve, is a real paradise on earth for nature and outdoor sports lovers and is an ideal spot for rappelling, kayaking, hiking and mountain biking. You will discover unique, exciting attractions in San Luis Potosí: visit the Pueblo Mágico of Xilitla and immerse yourself into the world of surreal artist Edward James, explore the Minas Vjejas waterfalls and Tamtoc archeological site in Ciudad Valles and unveil the secrets of the ‘ghost village’ of Real de Catorce. The state capital, also called San Luis Potosí, with its magnificent Baroque architecture and historical buildings is among the most visited holiday destinations in Mexico, offering excellent cultural, artistic, and dining venues and proximity to many natural wonders.

 
 

Guanajuato

Discover Guanajuato and Strawberry’s Capital Irapuato

One of the most visited destinations in Mexico, the state of Guanajuato has an incredibly rich historical, cultural, and natural heritage to offer, which makes it an ideal choice both for adventurous visitors and travelers seeking a quieter sight-seeing vacation. Guanajuato’s eponymous capital is an awarded UNESCO World Heritage Site and hosts yearly the Festival Internacional Cervantino (International Cervantino Festival), one of the main international artistic and cultural events in Mexico and Latin America with performers joining from all over the world. Guanajuato can be easily reached by the states of Querétaro, San Luis Potosí, Michoacán and Jalisco. Many interesting activities and destinations await you in Guanajuato: discover the romantic ‘Strawberry’s capital' Irapuato, explore the Pueblos Mágicos of Dolores Hidalgo and Salvatierra with, or lose yourself in the UNESCO World Heritage City of San Miguel de Allende, admired worldwide for its untouched beauty and great hospitality. No matter what other destinations in Mexico you visited, Guanajuato will never disappoint you!

 
 

Explore Bajío

Once renowned for its silver mining and grain production, the Mexican region of Bajío is home to the Spanish colonial rule heritage of the country, as the numerous still intact towns and villages assert. When you travel to Bajío, make sure you pay a visit to the scenic San Miguel de Allende, in Guanajuato, a cozy, quaint village whose bohemian allure will make you travel back in time. You will find unique destinations in this part of Mexico: Querétaro, the large, flourishing capital of the homonymous state, is a colonial town rich in history and almost perfectly preserved architecture, and an excellent base to start exploring the rugged peaks and canyons of the imponent Sierra Gorda. Visit Aguascalientes and discover its rich history, culture and nature, or venture into the Pueblo Mágico of Xilitla, in the state of San Luis Potosí: right in the heart of the Huasteca Potosina, you will enter the surreal world created by the Scottish artist Edward James, who realized a living piece of art creating a unique combination of nature and evocative sculptures.

 

What are the Mexican Pueblos Mágicos?

Meaning ''Magic Towns'' in English, Mexico's Pueblos Mágicos are towns and villages granted the ''magical'' status by the Mexican government because of their peculiar mystical allure, architectural beauty, historical value, or natural wonders. These destinations, which played a crucial role in shaping Mexico's development, bear deep symbolic meaning and legends and will connect you with the country's roots and traditions. Mexico currently counts 132 Pueblos Mágicos, including popular destinations such as Tequila or Palenque and incredible hidden gems waiting to be discovered.